Bachelor's of Arts (BA) in Content Strategy

Merging storytelling and data-driven insights, Content Strategy is for people who are drawn to crafting impactful digital narratives. Dive into a rapidly growing industry that values both creativity and analytics.

Foundations Courses (18 hours)

  • TECM 2700: Technical Writing
  • TECM 3010: The Profession of Tech Comm
  • TECM 3550: Content Strategy
  • TECM 4010: Automation and AI
  • TECM 4180: Advanced Technical Writing
  • TECM 4190: Technical Editing

Content Strategy Courses (18 hours)

  • TECM 3100: Visual Technical Communication
  • TECM 3500: Digital Media
  • TECM 4100: Proposals
  • TECM 4500: Content Analysis
  • INFO 4306 Project Management for Information Systems OR LTEC 4060: Project Management and Applied Technology Performance Improvement
  • MKTG 3651: Foundations of Marketing Practice for Non-Business Majors

Two Electives (6 hours)

Two classes in advanced tech comm classes OR any foreign language OR an approved area.

No Foreign Language Requirement

Unlike many BA programs in the College of Liberal Arts and Social Sciences, our students are not required to take any foreign language classes, though you are welcome to take them as part of your electives requirement if you wish.

Bachelor's of Science (BS) in Technical Communication

Balancing clear communication with technical depth, Tech Comm is for people who love making complex information accessible. Create your future in industries that champion precise, user-centric content.

Foundations Courses (18 hours)

  • TECM 2700: Technical Writing
  • TECM 3010: The Profession of Tech Comm
  • TECM 3550: Content Strategy
  • TECM 4010: Automation and AI
  • TECM 4180: Advanced Technical Writing
  • TECM 4190: Technical Editing

Technical Communication Courses (18 hours)

  • TECM 3200: Info Design for Electronic Media
  • TECM 4100: Proposals OR TECM 4700: Writing in the Sciences
  • TECM 4200: Research Methods/Practitioner
  • TECM 4250: Technical Procedures and Manuals
  • TECM 4300: Usability and UX
  • TECM 4500: Content Analysis

One Elective (3 hours)

One class in advanced tech comm classes OR an approved area.

Practicum (3 hours)

TECM 4920: Cooperative Education in Technical Communication OR TECM 4950: Senior Capstone

No Foreign Language Requirement

Unlike many programs in the College of Liberal Arts and Social Sciences, our students are not required to take any foreign language courses.

How much will these programs cost?

UNT has been named one of America's Best College Buys® for 24 consecutive years. You can use a calculator to estimate your tuition and fees.

Get more information about the cost of undergraduate programs here.

When do I need to apply?

We have rolling admissions so you can apply at any time. Get more admissions information for freshmen or for transfer students.

What are the classes like?

All TECM classes emphasize skills needed in the workplace, like writing documentation, designing for user experience, using generative AI, or coding websites.

You'll learn to use the software applications employers list on job postings (Adobe RoboHelp, MadCap Flare, Figma, WordPress, ChatGPT), and most classes involve client-sponsored projects that include work you can put in a portfolio.

What marketable skills does this degree develop?

You'll learn interpersonal, cognitive, and applied skill areas that are valued by employers and are primary or complementary to the major.

UNT's marketable skills were faculty-developed and approved by employers or discipline-specific agencies, like internship providers, chambers of commerce, workforce development boards, and other workforce-related entities. Learn more here.

With advancements in AI, is tech comm still an in-demand career?

AI tools like ChatGPT and automation are transforming many industries by changing the nature of work and creating new opportunities. In technical communication, AI tools can assist with repetitive tasks, enhance content creation, and improve efficiency, but they still rely on human expertise for nuanced understanding, ethical considerations, and creative problem-solving.

Our program ensures you not only learn traditional tech comm skills but also how to leverage AI to enhance your work. This dual approach will make you a versatile and valuable professional, well-prepared for the future. We even offer a four-course certificate in AI in Professional Settings, which you can earn without any additional coursework.

What student organizations are available for tech comm students?

The Eagle Technical Communicators (ETC) is a student-led organization open to anyone interested in technical communication at the University of North Texas.

To learn more, visit ETC's Canvas page or fill out this form to join!

How can I get started?

**We strongly encourage our students to meet with an advisor before enrolling each semester.**

Please email your advisor at tcinfo@unt.edu or call at (940) 565-4458 to schedule an appointment to meet with your undergraduate advisor.

 

Ready to get started? Contact your advisor for help getting admitted to UNT, signing up for classes, and more.